Public Relations

Purpose: “Promoting who we are, what we do and why we matter strengthens our brand and makes us appealing to potential members who will recognize our common goal of helping veterans, servicemembers and their families.” National POA

Current Public Relations Chairman 

What can you do?

  1. Promote a positive image of the American Legion Auxiliary by supporting and promoting the efforts of the Centennial Strategic Plan and the use of the variety of public relations materials and resources available online.
    • Give an Auxiliary magazine gift subscription to your local library and doctors’ offices
    • Distribute ALA brochures in the community at libraries, job fairs, medical facilities, and post homes
    • Wear your officially branded ALA apparel
    • Be prepared to answer questions when asked who, what and why we matter
  2. Build brand loyalty of the ALA through utilization and promotion of websites, social media and other electronic communications
    • Promote Auxiliary events through your own personal social media account
    • Subscribe to ALA eNews and In the Know eBulletin via www.ALAfor Veterans.org
    • Create and maintain an Unit website and social media sites
Join us on FaceBook at American Legion Auxiliary, Dept of PA  or our FaceBook Page

Resources and Guides:

  • Public Relations Handbook  Sections 1 – 7
  • Public Relations Handbook  Sections 8 – 16
  • ALA Sample News Release Template for Units
  • How to create a Facebook and Twitter pages and accounts
  • Public Relations Toolkit
  • This is the American Legion Auxiliary brochure
  • Writing Tips – Departments can order from National Headquarters. This brochure gives you clear, concise tips on proper writing to improve the professional look of your written work.
  • Resources provided by The American Legion:
  • The American Legion Web site – offers Media contacts in local areas
  • Various points of information – See Public Relations pages on Legion Web Site
  • The American Legion Dispatch newsletter