Purpose: “To work collaboratively with all levels of the organization to create, implement and support a proactive communications network that advances the objectives and programs of the American Legion Auxiliary and positively projects our image and programs to the general public.” National POA

Department

Chairman:

Carol Harrison

Calling all Members…

The Chairman is asking Auxiliary members to provide newspaper articles and pictures to her.  Please include Unit’s name and number, along with the newspaper’s name,and the date it was printed.  Also include a brief description of the event. 

The goal of Public Relations is to promote, publicize and re-educate the general public and our members about our core program values of serving Veterans and their families.  The general public can not be aware or learn about the American Legion Auxiliary if it does not publicise about what is does or what it stands for.

Objectives for the year are: 

1.  To promote and publicize the American Legion Auxiliary and it’s programs.

2.  Achieve a 15% increase in the total number of Press Books submitted by the Department Chairman.

Resources:

Public Relations Handbook	Sections 1 – 7
Public Relations Handbook	Sections 8 – 16

ALA Sample News Release Template for Units

News release template for National President visit

HomeFront magazine and National News newsletter

This is the American Legion Auxiliary brochure

Writing Tips – Departments can order from National Headquarters. This brochure gives you clear, concise tips on proper writing to improve the professional look of your written work.

Resources provided by The American Legion:

The American Legion Web site – offers Media contacts in local areas

Various points of information – See Public Relations pages on Legion Web Site

The American Legion Dispatch newsletter